Approach
In just a single day of filming, RF Studio53 conducted several interviews with the TCE executive team that provided valuable context for the social bond program, outlined its mission and underscored its significance in California and beyond.
We combined these interviews with archival footage already captured by TCE and licensed stock footage, to create a powerful narrative that effectively brought TCE’s mission to life.
Impact
In addition to the ~4-minute overview film which features prominently on the TCE website, the RF Studio53 team provided social-friendly cut-downs ranging from 15 to 30 seconds that were shared across TCE’s social channels. TCE and RF Studio53 have collaborated on many other projects including the Belonging Campaign and the History of Vaccinations animation.
