The California Endowment

Belonging Campaign

The last few years have proven difficult on this country–between an unprecedented pandemic and obstructions to civil rights–which is why The California Endowment set out to develop a campaign to highlight the notion of “Belonging” and celebrate what is truly great about this nation which is diversity and sense of full inclusion. TCE partnered with RF Studio53 to produce a series of films speaking to this theme and what it means for different Californians throughout the state.

Californian Vignettes

In addition to the 60-second hero film, we developed a series of vignettes which feature individual Californians and what belonging means to them. These 15 and 30-second cutdowns have been featured across TCE’s social media channels with the hashtag #IBelongInCA.

TCE & RF Studio53

Over the last few years, RF Studio53 has partnered with TCE on a number of projects and campaigns, including Mask Up CaliforniaThe Best Gift You Can Give, and The History of Vaccinations, all of which were apart of the Roll Up Your Sleeve campaign.

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