Approach
RF Studio53 met with TFA staff, alumni, and corps members to understand how TFA’s network is a force for change. We then set out to create a concise, visually engaging, and emotionally resonant animation demonstrating just how that change occurs. We developed the script and style, and handled all aspects of production for the 3-minute animation.
Results
In addition to posting the How Change Happens animation to its social channels, Teach for America features the film on its website and continues to share the film in email messages with the general public, prospective teachers, and other stakeholders.
