Approach
RF Studio53 worked with the TFA-Chicago-Northwest Indiana team to identify stories and then set up virtual interviews with the selected corp members and alumni. These interviews were transformed into spotlight videos to include in newsletters which showcased each member’s unique approach to teaching their students remotely.
We provided copywriting, imagery, and a layout recommendation for each newsletter to help define the messaging associated with each video.
Results
The newsletters were sent out to the entire TFA network and the videos were posted on YouTube as part of the Demonstrate Resilience Series as well as on the Chicago-Northwest Indiana landing page. The videos continue to be shared as examples of the TFA corps members’ creative teaching approaches.
