The California Endowment

2020 Vote Series

The California Endowment approached RF Studio53 to support their voting awareness efforts among young Californians, through the generation of social-media friendly, story-driven content. RF Studio53 presented several dynamic story concepts that visually translated the message and would resonate with voters from a variety of emotional and intellectual standpoints. The ideas were met with such enthusiasm that the team decided to move forward with all of them.

+1M

views on YouTube

+450

comments on Facebook

+300K

likes on Instagram

Process

We created four films, each with a unique approach to the same call to action: VOTE. By featuring archival footage, text-on-screen, and arresting sound design, each film is a resounding call to head to the polls.

Impact

The final films were shared across all social media channels and were incorporated into the California Endowment’s larger media strategy.

RF Studio53 is a long-time partner for TCE, with additional work highlighted here!

Let’s work together.

Our team is ready to start the conversation.

Join our team.

Interested in working at RF Studio53? We would love to meet you.

Send your resume to Aiden@RuderFinn.com