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A CREATIVE STUDIO & PRODUCTION COMPANY
RF Studio53 Branding & Website Capabilities
About RF Studio53
RF Studio53 is an award-winning creative studio and production company specializing in cutting-edge content including feature films, documentary series, animations, websites, podcasts, social content and more. RF Studio53 is a team of storytellers—designers, animators, writers, directors, editors and producers—who strive to bring creative excellence to every project, from concept to final delivery. From start to finish, our team creates and enhances brands’ digital presences, from .com to social platforms, mobile programs to digital video and emerging technology strategies.
Since 2011, following the success of its documentary feature, ‘The Lottery,’ which led to a 4-year engagement with Ray Dalio and Bridgewater, RF Studio53 has served alternatives managers as a strategic storytelling partner. Its current and past client list includes KKR, Advent International, THL, Audax, Bain Capital, WCAS, Hunter Point Capital, Golden Gate Capital, Angelo Gordon and many others. In the last five years, RF Studio53 has supported storytelling and strategic communication around impact investing, sustainability and ESG for many of its partners.
About Ruder Finn
Built on our nearly 75-year heritage as a change-maker in the PR industry, Ruder Finn helps companies around the globe make a big impact on the world today – and remain relevant tomorrow – by starting a movement, redefining science or launching a new product. At Ruder Finn, our “What’s Next” mission is more than a brand, it’s a mindset. Conversations are shifting, channels are morphing and technology is accelerating the change. Whether it’s in consumer, corporate, health or technology markets, Ruder Finn is defining “What’s Next” in communications and working to help companies discover their own “What’s Next” every day.
Beyond our practice groups in technology and innovation, corporate, internal communications, consumer and health, Ruder Finn has a handful of specialty groups that can be leveraged on behalf of our clients. More information on our capabilities can be found at the bottom of this proposal.
Additional Ruder Finn Capabilities
1. RF Studio53 (See above)
2. RF Tech Lab: Ruder Finn’s technology lab is an incubator for emerging technologies such as AI, voice, VR/AR and robotics. RF Tech Lab identifies and pilots new tools, both for Ruder Finn and in co-creation with our clients. We have developed and launched multiple AI-driven apps, analytics tools and voice-centric campaigns with our clients, while also building and maintaining an active network of emerging tech partners for further experimentation and ideation. For example, we created the industry’s first-ever VR tour for GlaxoSmithKline and award-winning Alexa Voice Skills for both AstraZeneca and Bayer.
3. RF Truth Vector: Launched in 2021, RF Truth Vector is the agency’s digital offering that focuses on early detection of the spread of misinformation and harmful content to protect and maintain clients’ brand health. This offering is designed to help brands, companies, organizations and thought leaders counter misinformation propagated by a heavily fractured, and sometimes intentionally sophisticated array of inaccurate information sources.
4. RF Relate: Ruder Finn’s social impact, advocacy and public affairs offering is focused on connecting people, purpose and policy. RF Relate focuses on identifying trends and helping government agencies, companies and NGOs use communications to drive policy change, attract investment and connect sustainability and societal impact initiatives to people inside and outside organizations. This group is headed by former senior leaders from the United Nations World Food Program, the U.S. Department of Homeland Security and the Food and Drug Administration, among others.
5. DIG (Digital Integration Group): The Digital Integration Group brings the breadth of Ruder Finn’s digital expertise into one, formidable brand solution. Our offerings begin in digital with inherent value to company’s marcomms objectives. With a heritage in storytelling, our offerings span social media, influencer marketing, channel activations, omnichannel experiences, digital marketing and analysis, and creative production that can be delivered at scale in and around the right audiences at the right time. Our key offerings include: strategy (planning, creative, blogs, CRM, channel, social advocacy), experience (channels communities, influencer, social activations, websites, creative & copy, email) and marketing (digital media buys, paid social, media search, DTC, Media Partnerships, SEO).
6. ICX (Internal Customer Experience): Ruder Finn launched a new employee engagement platform, which became available to our clients in 2021. RF’s ICX platform allows employee engagement across future-workplace models, purpose and culture, collaboration, training, recruitment, and retention.
7. AI-driven digital content delivery: We use real-time machine learning to deliver company/brand messages to reach and target audiences across multiple digital channels simultaneously. Conversion metrics optimize for defined transaction, from selling a product to downloading information. Our proprietary and powerful integrated system using real-time machine learning to reach and target audiences across multiple digital channels (Google Display, Google Search, YouTube, Facebook, Instagram, Bing, etc.) simultaneously in one streamlined, measurable campaign. Using targeted data sets, the machine learning tests and refines key audiences to deliver best messaging against them for campaign conversion metrics. A/B/C tests messaging to provide further insights for future content development.
8. Crisis tools: We also have a number of proprietary tools for preparing for and managing crises, including Ruder Finn’s SONAR™ Workshops—which provide employees at market level the core tools for crisis preparedness, mitigation and management—as well as RISKSTAT™ App, a Ruder Fin-built phone app that prepares clients for crises.
9. Other Tools that can be leveraged on behalf of our clients:
Critical Mention: Traditional media monitoring (including online news media, broadcast, print, paywall and blog
Muck Rack: Media contacts database management and journalist outreach (including pitching stories)
Cision & Lexis Nexis: Online and print news media monitoring
Brandwatch, CreatorIQ, Tagger, Rival IQ: Social listening, social panels, and competitive analytics
SparkToro & Resonate: Audience insights and consumer demographics
PollFish: Consumer surveys and market research
Refinitiv: Analyst reports and company research
