Brand Film

It’s no secret that buying a home can be a complicated and even confusing process, with about 40% of Americans saying that buying a new home is the most stressful event in modern life. We partnered with Yoreevo—a data-driven real estate firm—to create an intentionally friendly and upbeat animation aimed to appeal to apprehensive first-time home buyers and alleviate some of the anxiety that comes with home buying.

Artistic Approach

In order to appeal to Yoreevo’s target demographic of young, first-time home buyers in Manhattan, we set out to create something bold, fresh, and quintessentially New York. We infused Yoreevo’s vibrant orange and blue brand colors into distinctly New York-inspired art, architecture, and cityscapes. Original sound effects and narration add a touch of humor to the piece while providing an overview of the service. In addition to the brand film and subsequent cutdowns, we developed a promotional package to support Yoreevo’s digital sales and marketing efforts.


films produced for Yoreevo

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