In order to appeal to Yoreevo’s target demographic of young, first-time home buyers in Manhattan, we set out to create something bold, fresh, and quintessentially New York. We infused Yoreevo’s vibrant orange and blue brand colors into distinctly New York-inspired art, architecture, and cityscapes. Original sound effects and narration add a touch of humor to the piece while providing an overview of the service. In addition to the brand film and subsequent cutdowns, we developed a promotional package to support Yoreevo’s digital sales and marketing efforts.
films produced for Yoreevo