MetLife

TTX Conference

MetLife’s TTX event, formerly known as The Triangle Tech Expo, has been a longstanding platform for encouraging diversity and empowering women in STEM. Initially focused on the Tech Triangle in North Carolina, the event has evolved over the last six years, becoming a hybrid experience, blending virtual and in-person elements.

RF Studio53 joined forces with MetLife TTX in 2022, aiming to enhance registration and attendance rates and improve their event branding.

Event Branding

While the original logo and branding predated RF Studio 53’s involvement, we create the designs for the yearly themes as well as branding elements for all aspects of the event. These elements included branded mailings that we create and distribute year-round, custom videos, and numerous social media assets to promote the event.

We also created a custom microsite for the event that allowed attendees and registrants to find information more easily and tied together all of the branding of the event. This comprehensive branding approach has not only amplified the visibility of MetLife TTX but also ensured cohesiveness throughout the event and the entire year.

Social media asset created by RF Studio53 to promote the event.

Improving Registration, Attendance & Engagement

Leveraging a comprehensive strategy encompassing social media, email campaigns, and a microsite, we successfully expanded the event’s reach, growing the mailing list from 1800 to approximately 18,000 by 2023. Registrations surged from 8,907 in 2022 to 11,739 in 2023, indicating a substantial increase in engagement.

Continued Collaboration

Our collaboration with Metlife extends beyond the annual TTX event, branching out into a series of TTX Talks throughout the year. Through these talks, we provide additional graphic design, web updates, editorial support and strategic counsel.

We also helped to develop a vibrant LinkedIn community dedicated to promoting diversity in STEM with Metlife.

We continue to partner with Metlife on projects year-round, including an upcoming redesign of their main website.