We created a new brand for the company’s ALD technology—which we called Atomic Armor—and crafted a manifesto to position Atomic Armor as the innovative technology that will enable the development of stronger, safer and longer-lasting batteries that are essential to the future of electrified transportation.
As part of this effort, Ruder Finn refreshed the Forge Nano master brand, and then activated the new branding and manifesto in new marketing materials and a proactive media relations program. Our team is currently in the process of recreating Forge Nano’s website.