Challenge
RF Studio53 partnered with Southwest Airlines to premiere their first ever film at the Roxy Hotel in NYC. ‘Alone in Tombstone’ is a coming-of-age film based on a short story from @Wattpad that explores life, love, and loss in the Hollywood-famous town of Tombstone, Arizona.
RF Studio53 was tasked with producing a premium film premiere event welcoming Southwest Air employees, customers, and invited media enjoyed a film screening, panel discussion, and a quintessentially southwestern experience.
Approach
RF Studio53 created an immersive space for the premiere that reflected the mood and tone of ‘Alone in Tombstone’. We transformed The Django jazz club at the Roxy Hotel into a western saloon and photo booth for a night to remember.
We also developed a suite of printed marketing assets including a welcome sign, posters, coasters, wristbands, and a cocktail menu.
"The entire Southwest team is so fantastic! They all were so vibrant on stage during that panel. This whole event is very well done, thanks so much for having me!"—Alana Pedeni, Editor-in-Chief, Stylecaster
