Challenge
FNIH faced significant challenges in communicating its value proposition and its role as a catalyst for biomedical discoveries. There was a limited understanding of FNIH’s contributions to advancing science, particularly through its innovative public-private partnerships. Our objective was to establish FNIH as a premier research-driven organization, enhance its digital footprint, and increase engagement with key stakeholders, including scientists, healthcare professionals, donors, and the general public.
To address these challenges, our team has worked with FNIH on many projects to elevate its brand:
Digital Transformation and Web Overhaul
Refreshing FNIH’s Website: We partnered with FNIH to completely overhaul their web presence, creating a dynamic and interactive website that effectively communicated FNIH’s mission, programs and impact. The redesign included enhanced user journeys and multimedia elements such as videos and animations to make complex scientific concepts accessible and engaging.
Results: The revamped website significantly increased engagement and awareness:
- 311% increase in new users
- 477% increase in sessions
- 672% increase in pageviews
- 523% increase in page views per session
Annual Report Microsite:
Annual Report Microsite: Developed a dedicated microsite for FNIH’s Annual Report, showcasing its achievements, ongoing projects, and future aspirations in a visually engaging and interactive format.
Multimedia Content Creation
AMP ALS Announcement: This video was created to spotlight the challenges of ALS and the efforts of the Accelerating Medicines Partnership to develop biomarkers and therapies for earlier diagnosis. The campaign generated strong awareness and engagement across media and social channels, including:
- 89 million impressions across priority channels
- 14 original stories published
- 200 airings of the CBS broadcast
- 89.2 million media impressions
- 112,011 LinkedIn impressions
- 47,191 video views on LinkedIn and YouTube
- 852 engagements for AMP ALS video social content
- 1 partner inquiry
- 3 million potential reach from CBS broadcast
- 6/10 top broadcast media markets reached in the U.S.
- 38 states across the U.S. covered
Anthem Film and Patient Voices
Anthem Film and Patient Voices: Developed a series of compelling videos, including an anthem film and contributed to the “Patient Voices” series, to highlight FNIH’s work and its impact on patient lives. These assets were designed to humanize the science and connect emotionally with diverse audiences.
Animations and Infographics
Animations and Infographics: Created animations and infographics, such as the BGTC AAV Animation, to visually communicate the intricacies of scientific research and FNIH’s role in driving innovation.
Explore Other FNIH Projects:
