Challenge
FNIH faced significant challenges in communicating its value proposition and its role as a catalyst for biomedical discoveries. There was a limited understanding of FNIH’s contributions to advancing science, particularly through its innovative public-private partnerships. Our objective was to establish FNIH as a premier research-driven organization, enhance its digital footprint, and increase engagement with key stakeholders, including scientists, healthcare professionals, donors, and the general public.
Solution & Results
To address these challenges, our team has worked with FNIH on many projects to elevate its brand:
Digital Transformation and Web Overhaul
Refreshing FNIH’s Website: We partnered with FNIH to completely overhaul their web presence, creating a dynamic and interactive website that effectively communicated FNIH’s mission, programs and impact. The redesign included enhanced user journeys and multimedia elements such as videos and animations to make complex scientific concepts accessible and engaging.
Results: The revamped website significantly increased engagement and awareness:
- 311% increase in new users
- 477% increase in sessions
- 672% increase in pageviews
- 523% increase in pageviews per session
Multimedia Content Creation
AMP ALS Announcement: The video discusses the challenges and advancements in diagnosing and treating ALS, highlighting the efforts of the Accelerating Medicines Partnership for ALS to develop biomarkers and target identification for early diagnosis and effective therapies.
The AMP ALS announcement received a lot of attention and successfully reached a wide audience, generating substantial media impressions and social media engagement, which highlights the effectiveness of the campaign in raising awareness and driving interest. Here are some of the stats:
- 89 million impressions across priority channels
- 14 original stories published
- 200 airings of the CBS broadcast
- 89.2 million media impressions
- 112,011 LinkedIn impressions
- 47,191 video views on LinkedIn and YouTube
- 852 engagements for AMP ALS video social content
- 1 partner inquiry
- 3 million potential reach (total viewers) from CBS broadcast
- 6/10 top broadcast media markets reached in the U.S.
- 38 states across the U.S. covered
Anthem Film and Patient Voices: Developed a series of compelling videos, including an anthem film and contributed to the “Patient Voices” series, to highlight FNIH’s work and its impact on patient lives. These assets were designed to humanize the science and connect emotionally with diverse audiences.
Animations and Infographics: Created animations and infographics, such as the BGTC AAV Animation, to visually communicate the intricacies of scientific research and FNIH’s role in driving innovation.
Strategic Communications and Thought Leadership
Earned Media and Social Media: Engaged in proactive media outreach and leveraged social media channels to amplify FNIH’s achievements and milestones. This included positioning FNIH executives as thought leaders at industry events and on digital platforms.
Annual Report Microsite: Developed a dedicated microsite for FNIH’s Annual Report, showcasing its achievements, ongoing projects, and future aspirations in a visually engaging and interactive format.
