Background
To meaningfully bring to life the challenges migraine sufferers routinely face, we developed an animated story that follows a woman struggling to find a clear pathway to migraine care.
Along the way, fully integrated graphics and factoids identify what each roadblock is and provide her with the right tools and information to overcome them. With the path fully revealed and cleared of obstacles, our hero is able to navigate her way to meaningful migraine treatment.
Results
In addition to the 2.5 minute animation, we delivered 3 cutdowns, a GIF package, and translations into 7 languages. The films were shared widely across Eli Lilly’s social media channels, website, and was even featured on the front page of Politico.
