Approach
Beginning with pre-publication versions of the multi-hundred page reports and bullet-point outlines from our client, RF Studio53 synthesized the key messages and narratives into digestible scripts. From there, we developed an original visual language for each report and a storyboard to bring the data and narrative content to life visually.
Use
The animations serve as a marketing vehicle for the research reports and are displayed on the WEF website and at the organization’s prestigious conferences.
