Approach
We followed PayPal employees as they attempted to get a loan without a bank account, send money back home to family, or get an advance on a paycheck to pay bills – all things that are extremely difficult through traditional avenues.
In addition to capturing this program in the United States, RF Studio53 followed PayPal employees in Berlin, Germany who participated in the Financial Inclusion Experience.
Customer Experience: Berlin
Customer Experience: New York City
The team was a critical partner on a series of videos that brought PayPal’s corporate mission to life. Our assignment was humanize the struggles of consumers and merchants outside of the financial system. It’s a challenge to create storytelling around digital technology, but their creative and hands-on approach resulted in content we continue to leverage to reach multiple audiences.”—Amanda Coffee, Lead Manager, Corporate Communications
