Consumer Reports

Low Carbon Fuels: Transforming Transportation for a More Sustainable Future

We recently collaborated with Consumer Reports to shed light on sustainable fuel and its role in mitigating climate change. Our task was to create three short explainer videos focusing on different sustainable fuel options, including Sustainable Aviation Fuel (SAF), Flex Fuels and Hydrogen Fuel. The primary objective was to educate the general public, with a particular focus on 25–45-year-old frequent flyers, about the benefits and challenges of adopting these fuels.

We wanted the videos to be modern, colorful, light-hearted and engaging animations that catch the eye of all audiences as they scroll through social media platforms while also educating viewers. The character design had to be identifiable with the target audience, which consisted of GenZ and Millennials. The color palette of the environment, character wardrobe, stylization, music and theatrical SFX were tailored to both of these groups.

Sustainable Aviation Fuel Animation 

In this concise yet impactful video, we shed light on the transformative potential of SAF and its crucial role in reducing carbon footprints. Designed with a youthful appeal, this video not only educates but also empowers viewers with actionable steps, urging them to inquire about SAF usage on their flights.

H2Go

In this video, we go through the history of hydrogen power and the promise it holds for sustainable transportation. In just 2-minutes, we delve into the realm of hydrogen fuel cell vehicles, highlighting their remarkable features such as zero carbon dioxide emissions and enhanced efficiency, while also addressing the difficulties posed by implementation.

Flex Your Fuel

In this short film, we explore the versatility and efficiency of flex fuel vehicles (FFV) which run on a blend of gasoline and ethanol. The video examines the pros and cons of FFVs, providing viewers with valuable insights into how they stack up against regular gasoline vehicles and empowering them to make informed decisions about their transportation choices.

Let’s work together.

Our team is ready to start the conversation.

Join our team.

Interested in working at RF Studio53? We would love to meet you.

Send your resume to Aiden@RuderFinn.com