Artistic Approach
We interviewed the founders of BridgeBio to reconstruct how they devised a business model that would support research for these relatively small patient populations, buttoned by real-life patient stories. We sought to achieve a tone that was almost thrilling in nature, to reflect the high-stakes of the firm’s work.
"Uma Sinha: The Scientist" cutdown
"Put Patients First" cutdown
"Let Science Speak" cutdown
4,000+
views on LinkedIn
8
subsequent partnerships between RF Studio53 and BridgeBio
