Challenge
Advent International, one of the world’s leading private equity firms, is moving markets and driving an evolution in how we do business, and in everyday life across the core sectors that make the world run. Their Annual Meeting is Advent International’s biggest opportunity to commemorate successes from the year, the people and intellect that drives growth, and connect with investors—in a manner that is entertaining, informative, and memorable.
RF Studio53 was engaged to execute the branding, motion graphics for livestreams, pre-recorded video components, and post-event video content, surrounding Advent International’s 2022 Annual Meeting in Madrid, Spain with the goal of meaningfully elevating the narrative and creative value of the event.
Approach
RF Studio53 created graphic content for large-scale screens in the event space, including sizzle reels and interstitial video content, which kept the audience engaged between keynote speakers and presentations. A Picture-in-Picture video approach allowed all presenters with slides to appear side by side within the livestream and post-event recaps.
We also elevated the event brand with a fresh logo, color palette, and more cohesive look for the static video materials used by Advent team. Event-specific iconography designed for the web app was used as the event’s navigator and hosted approved assets.
