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Approach + Results
In a short yet impactful 30-second film, RF Studio53 captured the voices of dozens of Californians encouraging other residents to become vaccinated in honor of Mother’s Day. This film was featured heavily on The California Endowment website and social media channels and became a staple piece in TCE’s larger Covid-19 initiative (along with other RF Studio53-produced films like “Mask Up, California” and “History of Vaccinations“)!
210,000+ views
views on YouTube
27
Californians featured
500+
views on Instagram